Organic retailers_ market development, new products and trends

More and more companies outside the specialist trade are taking up the organic trend. Since 2016, the food retailing industry is increasingly looking to organic as a profiling topic. This means more competition for the organic food trade, which loses its unique selling point. Organic sales in organic food retailing increased greatly.

The article takes a look at BioFach, the German company From the increase that Bio has generally experienced, the retailer so hardly benefits. In such a way, the functioning business models need to be reviewed. This offers opportunities when entrepreneurs have visions and concepts. “

News and trends

At BioFach there were 2328 new products to discover. Alone 700 of them could be admired at the novelty stand in hall 8. In addition to already well-known and established product lines and diets, new trends were also evident.

More alternatives for vegans

Although the vegan range is now firmly on the offer of the organic specialist trade, however, the manufacturers of vegan foods are constantly developing new ones:

  • Products to replace animal ingredients: for example, a vegan alternative to Vegablum honey, meat substitutes from sunflower seeds, or vegan cheese variations on cashew basis;
  • In the area of vegan spreads, there are many items like legumes, lenses;
  • Yellow powder and cold-brewed coffee;
  • Turmeric is currently very popular with organic producers and consumers;
  • The yellow powder is widely used in organic food production.

At BioFach, numerous companies presented products in which turmeric plays the main role as an ingredient. The range is wide: teas, spice blends for milk over cereal additives, cheese, pasta dishes, or juices from manufacturers such as Sonnentor, Voelkel, Pukka Herbs, Yogi Tea and BiologoN.

In the beverage product segment, coffee and teas from the cold-brew process are in vogue (for example from Aiya Europe and Lycka) as well as coffee alternatives, for example chicory from Chikko not Coffee.

In addition, some organic beverage companies such as Voelkel and Schneekoppe performed a rediscovered trend drink of apple cider vinegar, ginger and maple syrup called Switchel, once drunk by American farmers.

Environmentally friendly packaging

The trend towards plastic-free packaging was a noticeably important topic at BioFach. While some manufacturers continue to rely on plastic packaging, many companies are trying to find alternatives to plastic packaging due to increased customer demand and environmental issues. 

In particular, chocolate and tea manufacturers have already become active in this area. 

For example, following the latest product relaunch, Ecofinia’s entire chocolate range is packaged in plastic and aluminum foil in Natureflex, a fully compostable film made from renewable raw materials. The same applies to products from Sonnentor, Lebensbaum, Lovechock and Gepa, which also use compostable packaging. 

To save the environment and consumers money, Bio Plan├Ęte is now testing a refilling station for edible oils at selected retailers. Meanwhile there are more and more climate-neutral, fully compostable solutions for disposable tableware, such as from the company Greenbox.

Other important trend topics at BioFach 2018 included flour alternatives from legumes, nuts and kernels as well as pasta made from them, such as pasta or bread; raw vegan food, vitaminized foods, regional variants of originally non-domestic products such as quinoa or chia seeds, and additional new releases such as Daverts basil seeds.